Aldi is launching its first ever 100% British Wagyu beef burger.
The burgers will go on sale in stores on 30th January, costing £2.99 for a pack of 2.
The supermarket’s Wagyu beef supplier and Chairman of the British Wagyu Society, Jim Bloom, commented: “I’m very excited about the launch of British Wagyu burgers into Aldi. The cows are reared on our farm in Yorkshire and thanks to its high marbling score, it is comparable to Kobe Wagyu.
“British Wagyu is set to be the next big thing in the meat industry and it’s very exciting that customers will be able to try our high-calibre Wagyu beef at such an affordable price.”
Dubbed the finest tasting in the world, Wagyu is highly prized because of its intensely rich and buttery soft, melt-in-the-mouth flavour, thanks to the fat marbling in the meat.
Aldi has previously sold Wagyu burgers made with beef sourced from New Zealand, but this is the first time the meat used has been 100% British.
Julie Ashfield, Managing Director of Buying at Aldi UK, commented: “Here at Aldi, we champion British quality, which is why we’re delighted to be welcoming British Wagyu into our stores.
“We want customers to be able to enjoy the very best, high quality foods, at our everyday amazing prices and will be working closely with our supplier to ensure more British Wagyu lines hit stores throughout the year.”
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