This year, a different kind of cake is set be taking centre stage at Christmas and New Year parties. Waitrose & Partners has seen searches on Waitrose.com for ‘tiered cheese cakes’ soar by 313% compared to last year.
Hosts are looking to add a wow-factor to their festive offerings by reimagining the traditional cheeseboard with their favourite cheese displayed as a show-stopping tiered cake. The trend gained popularity over the wedding season as an alternative to a sweet wedding cake, and is now becoming popular for other celebratory occasions too.
In order to meet the growing demand for cheese cakes, Waitrose & Partners has introduced six new additions to their range. As well as the existing Celebration Five-Tier Cheese Cake and Party Five-Tier Cheese Cake the new offerings include a Victoria Four-Tier Cheese Cake which includes a luxurious heart-shaped Godminster Cheddar and the Arabella Five-Tier Cheese Cake featuring a lemony Cornish Yarg.
Waitrose has also revealed that sales of Christmas cheese are up 100% compared to last year, as customers look to add a touch of festive magic to their after dinner selections in the run-up to the big day.
Alice Shrubshall, cheese buyer at Waitrose & Partners comments “Over the festive season, cheese always proved popular with our customers, and our cheese cakes are a great way for them to inject some fun into their Christmas feasts and dazzle their diners.
They are a great talking point and are really versatile, so can work equally as well as the focal point on the Christmas dinner table or served with crackers at a New Year’s Eve party. We have even introduced some new additions to ensure we have plenty of options for shoppers to choose from.”
A selection of tiered cheese cakes are available to order from Waitrose & Partners now, priced from £20
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