Waitrose say more shoppers are sticking to their new year resolutions in 2020

Think Dry Jan and Veganuary are just for the first month of the year? Think again, as sales figures from Waitrose & Partners show customers are sticking to these popular New Year lifestyle changes.

Sales of no and low alcohol wines, beers and spirits have seen a 102% uplift in the first week in February compared to last year. No and low alcohol beer has proved to be the most popular choice with sales up +209% compared to last year.

Meanwhile the popularity of Veganuary also seems to have carried on into February, with sales of vegan meals up 13% compared to last year. Mushrooms have been one of the most popular choices of vegan cooking with specific products such as Waitrose & Partners Vegan BBQ Mushrooms with Sticky Rice selling double what was expected.

Jane Shaw, Mushroom Buyer at Waitrose & Partners, says: “As customers look to be more experimental and add interest and additional flavours to their vegan dishes, we’ve seen sales of our exotic mushrooms rise 16% compared to last year. We’re also seeing more shoppers opting for chestnut mushrooms, with sales up 7%.”

Looking for inspiration for cutting down on alcohol or going vegan? Scroll down for ideas, recipes and more!

Fiona Beckett: How to Drink Without Drinking

Whether you’re struggling to stay motivated during dry January or just want easy tips for cutting down on the booze, wine expert Fiona Beckett has plenty of creative ideas for alcohol-free drinking

How to make a delicious G&T without the gin

“Although I love a G&T, I’m convinced that many of the things that make it so appealing – the tonic, the ice, the garnish, the glass – can be replicated in an alcohol-free drink. So much of a drink is about presentation” - Fiona Beckett

Vegan Almond Milk Ice Cream

Almonds are naturally mild and creamy, so it should come as no surprise that this is a soft, delicate ice cream.

Jack Monroe’s Beetroot & Lentil Lasagne

This beetroot and lentil version is bright and beautiful, a stunning showstopper of a centrepiece on any dinner table, and packed with goodness and nutrients, too