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Introducing the Yumnut: a new yum yum/doughnut hybrid from M&S

Publisher - Great British Food Awards
published by

NatashaLS

Mar 04, 2020
4 minutes to read
Image for blog - Introducing the Yumnut: a new yum yum/doughnut hybrid from M&S

Introducing the lovechild of a yum yum and a doughnut – the Yumnut!

We’ve had ‘cronuts’, ‘cruffins’ and even a ‘croloaf’ and now the innovation experts at M&S have launched the next wave of hybrid bakery treat in the form of this tasty treat.

The sweet bake is made using the company’s unique butter-enriched yum yum recipe which includes a minimum 18- hour dough resting time coupled with 48 laminations to give it a light open texture, are then deep-fried and covered in the classic sweet sugar glaze before being beautifully decorated.

The new Yumnut (available in six different flavours) is available in-stores now and is set to be the next social media super star. Cronuts alone have seen almost 250k Instagram posts since debuting in New York’s Dominique Ansel Bakery – could the new YUMNUTS knock these from the top spot?

There are six delicious flavours to enjoy including:

· The Plain Jane – a classic with sweet and buttery vanilla pastry - £1

· Raspberry Royal - pretty in pink! Topped with a sweet, sharp and fruity fondant and scattering of freeze-dried raspberries - £1.15

· Billionaires – sweet, sticky and crunchy! A delicious salted caramel sauce, crunchy biscuit crumb and dark chocolate lacing oozing with richness; £1.15

· Simply the Zest – tangy vibrant yellow lemon glaze topped with biscuit crumb and rustic meringue pieces – Tina would be proud - £1.15

· Milk & Cookies – milky vanilla glaze topped with mini-cookies and a chocolate drizzle - £1.15

· Double Chocolate* - last, but by no means least, this double chocolate delight is topped with a delicious milk chocolate fondant and dipped into milk and white chocolate shards - £1.15

Kirsty Rowley – M&S Bakery Product Developer said: M&S is renowned for its delicious selection of doughnuts and yum yums – we sell almost 650 miles worth of yum yums each year! The craze for gourmet, ‘Instagramable’ pastries is huge and the new M&S Yumnuts bring this culinary revolution to everyone and are great value, costing from as little as £1 each.’

As well as the Plain Jane at £1, look out for the 5 other YUMNUT flavours to choose from available for £1.15 each in M&S in-store-bakeries nationwide

*Double Chocolate launches in-store 24th March

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