I really like the way this product was packed and presented. I could see straight away this was the sort of beef I’m used to dealing with myself. The breed and age tag was a nice touch. When I opened the box, I knew straight away from the smell and texture I was going to enjoy this rib of beef. I removed one rib and barbecued it; again the smells were beautiful and I thoroughly enjoyed it. The roast was just as good; I kept it lovely and pink and it looked like something from a recipe book with the roast potatoes, gravy and veg. Beautifully matured and marbled. This rib of beef had all the hallmarks of care, attention, passion, and flavour. A joy to eat.