There was some stiff competition, but for me after much cupping and tasting this was my fav. Firstly, I love the packaging, nice, clean and with really good and clear coffee information and easy to open and close. Once brewed (AeroPress), there were plenty of inviting sweet and red fruit notes, overall complex and fruit forward. Raspberry, hazelnut butter, bright clean; I loved the balance between juicy acidity and structure and the tension that gives. Some great depth, refreshing with a fruit-based finish. Just a really nice bright cup of coffee to kick start the day.